Purio Company's future development goals include the following aspects
I. Product and Technology Goals
1. Become a leader in the field of 360-degree rotating keyboards, continuously improve product performance and quality, and ensure competitive advantages in the market. Continue to invest in research and development to make the product's key feedback more accurate and comfortable, the touchpad more sensitive, the Bluetooth connection more stable and low-latency, and the battery life further enhanced.
2. Expand the product line and develop more keyboard products that meet different user needs and scenarios, covering multiple fields from professional office to entertainment games. At the same time, actively explore integration with other smart devices to create intelligent input solutions.
3. Keep up with the development trend of science and technology, and apply the latest technologies to products, such as wireless charging technology, foldable design, ergonomic improvements, etc., to bring users a more convenient and comfortable use experience.
II. Market and Sales Goals
1. Expand market share and achieve greater success in the domestic and international markets. By strengthening marketing and brand promotion, improve the visibility and reputation of the company's products and attract more customers.
2. Establish diversified sales channels. In addition to traditional offline dealers and retailers, vigorously expand online sales platforms, including e-commerce platforms, own official websites, etc., to achieve full-channel sales coverage.
3. Strengthen cooperation with ODM/OEM partners, provide customized keyboard products and solutions for more companies, and expand the corporate customer market.
III. Quality and service goals
1. Always adhere to the principle of "quality first" to ensure stable and reliable product quality. Continuously improve the quality management system, strengthen the quality inspection and control of raw materials, production processes and finished products, so that product quality reaches the international advanced level.
2. Provide excellent customer service, establish a fast-response after-sales service team, and solve customer problems and complaints in a timely manner. Establish a good brand image by continuously improving customer satisfaction.
3. Obtain more quality certifications and honors, such as ISO quality management system certification, industry awards, etc., to enhance the company's brand value and market competitiveness.
IV. Enterprise management and team building goals
1. Establish an efficient enterprise management system, optimize the company's organizational structure and processes, and improve management efficiency and decision-making level. Introduce advanced management concepts and methods, such as lean production and project management, to improve the company's overall operating level.
2. Build a high-quality team, attract and cultivate a group of outstanding technical, management and marketing talents. Provide good career development opportunities and training systems to stimulate employees' work enthusiasm and creativity.
3. Strengthen corporate culture construction and create a positive, united and cooperative working atmosphere. Establish the core values of the enterprise and enhance employees' sense of belonging and mission.
V. Social responsibility goals
1. Actively fulfill corporate social responsibility and pay attention to environmental protection and sustainable development. Use environmentally friendly materials and energy-saving technologies in the production process to reduce the impact on the environment.
2. Participate in public welfare and give back to the society. For example, donate educational resources, support the development of poor areas, etc., to establish a good corporate image.
3. Comply with laws and regulations, operate in good faith, and create more employment opportunities and economic value for the society.
Purio Company's future development plan:
I. Technological innovation policy
1. Increase R&D investment: In response to the national policy of encouraging corporate innovation, continue to increase R&D investment in the 360-degree rotating Magic Keyboard and related products. Actively participate in the application of national science and technology projects, strive for government funding support, and enhance the company's technological innovation capabilities.
2. Cultivate innovative talents: Cooperate with the national talent development strategy to attract and cultivate a group of high-quality technical innovation talents. Cooperate with universities and scientific research institutions to carry out talent training projects to cultivate more professional and technical talents for the company and the country.
3. Promote technological upgrading: Keep up with the national science and technology development plan and actively promote the technological upgrading of keyboard products. For example, develop more efficient wireless connection technology, smarter touch technology, more environmentally friendly material applications, etc. to meet the country's requirements for upgrading the science and technology industry.
II. Green development policy
1. Use environmentally friendly materials: In response to national environmental protection policies, use environmentally friendly materials in product production to reduce pollution to the environment. For example, use recyclable materials, low-energy consumption materials, etc. to reduce the environmental impact of products.
2. Promote green production: Optimize production processes and promote green production methods. Reduce energy consumption and waste emissions, and improve resource utilization efficiency. Actively participate in the national green factory certification and establish the company's green and environmentally friendly image.
3. Develop a circular economy: Explore the recycling and reuse model of keyboard products and develop a circular economy. Cooperate with relevant companies to establish a recycling channel for waste keyboards, reuse resources, and contribute to the development of the country's circular economy.
III. Industrial policy
1. Promote industrial upgrading: According to the guidance of national industrial policies, actively promote the upgrading of the keyboard industry. Increase the research and development and production of high-end keyboard products to improve the added value and competitiveness of products. Participate in the construction of national industrial clusters, strengthen cooperation with upstream and downstream enterprises, and improve the level of the entire industrial chain.
2. Expand emerging markets: Pay attention to the development policies of national emerging industries, and actively expand emerging markets related to keyboard products. For example, with the development of industries such as the Internet of Things and artificial intelligence, develop smart keyboard products suitable for these fields and open up new market space.
3. Support national strategies: Actively respond to major national strategies, such as the "Belt and Road" initiative. Expand international markets, strengthen trade cooperation with countries along the route, increase the international market share of the company's products, and contribute to the country's foreign economic cooperation.
IV. Small and Medium Enterprises Policy
1. Utilize policy support: Pay attention to the state's support policies for small and medium-sized enterprises, and actively apply for relevant policy support. For example, tax incentives, financing support, technological innovation subsidies, etc., to ease the company's financial pressure and promote the company's development.
2. Strengthen corporate cooperation: Respond to the state's policy of encouraging cooperation between small and medium-sized enterprises, and strengthen cooperation with other small and medium-sized enterprises. Through cooperation, we can achieve resource sharing, complementary advantages, jointly respond to market challenges, and improve the overall competitiveness of enterprises.
3. Improve management level: Utilize the training and consulting services provided by the state to improve the company's management level. Learn advanced management concepts and methods, optimize the company's organizational structure and management processes, and improve the company's operational efficiency and benefits.
V. Corporate culture construction
Purio Company always adheres to the core values of "innovation, quality, cooperation, and win-win". Innovation is the driving force for the company's development. We continue to pursue technological innovation, product innovation, and management innovation to meet the ever-changing needs of customers. Quality is the foundation of the company. We strictly control product quality. From design, production to after-sales service, every link is refined to ensure that customers are provided with high-quality products and services. Cooperation is an important way for the company to develop. We actively cooperate with all parties, including suppliers, customers, scientific research institutions, etc., to achieve resource sharing, complementary advantages, and jointly promote the development of the industry. Win-win is the company's development goal. We are committed to growing together with customers, employees, and partners to achieve mutual benefit and win-win.
The company's mission is to improve users' work efficiency and quality of life with excellent keyboard products and services, promote innovation and development in the keyboard industry, and create value for society.
Under the guidance of corporate culture, Purio Company will build a team that is united, cooperative, proactive, and innovative. We focus on the training and development of employees, provide employees with a good working environment and development opportunities, and stimulate employees' enthusiasm and creativity. At the same time, we actively fulfill our corporate social responsibility, pay attention to environmental protection, social welfare, and other aspects, and contribute to society.
In short, Purio Company's future development plan should be closely integrated with national policies, make full use of the support and guidance of national policies, achieve the company's sustainable development, and contribute to the country's economic development and social progress. In the process of development, we will continue to strengthen the construction of corporate culture, lead corporate development with culture, and build a well-known enterprise with core competitiveness.